My Work

I spent the first part of my career working as an individual contributor, crafting UX copy, marketing materials, instructional content, help systems, in-box manuals, wireframes, and more.

Once I turned my focus to the iTunes ecosystem in 2007, my projects steadily grew in complexity and volume. Before long, I needed to build a team of UX writers to accommodate the workload. With my leadership, the team routinely delivers outstanding work on some of the world's most well-known products. In 2017, I joined Facebook and focused on UX leadership in the Communities space. With a drive for connecting people to things that matter to them, and a stellar team of content designers and cross-functional partners, I was a leader in experience strategy that resulted in a redesigned Facebook and a new focus on community.  

Want an idea of what I've done so far? Take a look at my work samples:

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